PRIVACY POLICY

Privacy Policy

At DAS Properties and Investment Limited, we are committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what personal data we collect, how we use it and your rights regarding that information.

We encourage you to read this policy carefully, as it outlines how your data is handled whenever you interact with us whether through our website, property listings or any of our services.

For more detailed information on how we manage data security and compliance, you may refer to our full Data Protection Policy.

What is Personal Data?

Under the EU General Data Protection Regulation (GDPR), Personal Data refers to any information that relates to an identified or identifiable individual (referred to as a "data subject"). An individual is considered identifiable if they can be recognized directly or indirectly through identifiers such as:

At DAS Properties, we collect and process personal data only as necessary to deliver our services, communicate effectively and maintain compliance with relevant laws.

Special Categories of Personal Data

The GDPR also defines certain types of personal data as “special categories,” which require a higher level of protection due to their sensitive nature. These include information related to:

DAS Properties may process both general and special categories of personal data when necessary to fulfill specific services or regulatory obligations. Where sensitive data is required, we will always request your explicit consent and clearly explain the reason for collecting such information and how it will be used.

The Personal Data We Collect

At DAS Properties, we collect personal information in accordance with the principles of the EU General Data Protection Regulation (GDPR). The types of data we may collect include (but are not limited to):

Our approach is to collect only the information that is necessary and relevant. We are committed to ensuring that our data collection practices are respectful, non-intrusive and aligned with your privacy rights.

How We Collect Your Information

Your personal data may be collected through various channels, including but not limited to:

With your permission, we may also collect data using cookies and similar technologies.

Third-Party Information

If you provide us with personal information about another individual (for example, a co-buyer or guarantor), you must ensure that you have obtained their clear consent to share and permit us to process their data in line with this Privacy Policy.

We have implemented strict safeguards to protect your data and prevent unauthorized access, use or disclosure.

Why We Collect & How We Use Your Personal Data

At DAS Properties, we collect and process personal data in line with the principles of the EU General Data Protection Regulation (GDPR). We only use your information where there is a lawful basis to do so, ensuring that our practices are appropriate, relevant and respectful of your privacy.

You may opt out of receiving marketing or promotional messages at any time by contacting the specific DAS Properties.

Purposes for Processing Your Data

We may collect and use your personal data for the following reasons:

  1. Customer Relationship Management: To create and maintain a comprehensive profile based on your interactions with us whether through registration, service usage, website activity or feedback. This helps us maintain accurate records and deliver better, more consistent service.

    Lawful Basis: Legitimate interest in effective service delivery.

  2. Tailored Marketing: To personalise marketing content based on your preferences, such as property type, location or budget. This may include property alerts, market insights, promotional offers, newsletters and updates on relevant services. You may also receive third-party information only if you have opted in.

    Lawful Basis: Consent and legitimate interest in providing relevant information.

  3. User Experience Enhancement: To improve your experience on our website by tracking user behaviour through cookies and similar technologies.

    Lawful Basis: Consent. For more, see our [Cookie Policy].

  4. Customer Feedback and Market Research: To gather insights about your experience with our services and carry out surveys or analysis aimed at enhancing our service offerings.

    Lawful Basis: Legitimate interest in improving our operations and customer satisfaction.

  5. Legal Compliance: To meet regulatory requirements such as:
    • Money Laundering Regulations 2017
    • Right to Rent checks (as required by Section 22 of the Immigration Act 2014)

      Lawful Basis: Legal obligation.

  6. Fraud Prevention and Credit Checks: To assess your creditworthiness, verify your identity and prevent fraud particularly during property rental or purchase processes. This may involve third-party referencing agencies or solicitors.

    Lawful Basis: Legitimate interest and legal obligation.

  7. Customer Support: To respond to your inquiries, resolve issues and ensure a high standard of service. We may retain records of correspondence to help manage your relationship with us effectively.

    Lawful Basis: Legitimate interest in service delivery and contract performance.

  8. Service Fulfilment and Transactions: To process transactions or activities such as property sales, rentals or valuations. This may require sharing data with trusted third parties like solicitors, surveyors and financial advisors.

    Lawful Basis: Contractual necessity and legitimate interest.

  9. Safety and Security: To safeguard our clients, staff and business premises during physical interactions like property viewings and market appraisals.

    Lawful Basis: Legitimate interest in ensuring a secure environment

  10. Business Performance Analysis: To evaluate sales, operations and financial performance, helping us identify areas for growth and improvement.

    Lawful Basis: Legitimate interest in strategic business development.

  11. Recruitment: To consider you for job opportunities. If you apply for a position and are not selected, we may retain your details to contact you about future openings.

    >Lawful Basis: Legitimate interest for both DAS Properties and prospective candidates.

How Long We Store Your Personal Data

DAS Properties stores personal data in accordance with the principles of the EU General Data Protection Regulation (GDPR). We are committed to maintaining accurate and up-to-date information and will not retain your data longer than necessary for the purposes for which it was collected.

Where legal or regulatory requirements exist, we comply with specified retention periods. In other instances, we use professional discretion and internal policy to determine appropriate retention timelines in line with our operational needs.

Below are the general retention periods for data we collect in relation to our property services (sales and lettings):

Retention Periods

Who We Share Your Personal Data With

At DAS Properties, we treat your personal information with the highest level of confidentiality and care. We do not sell or share your data with third parties, except where necessary to fulfill our services, comply with the law or with your express consent.

We may share your information with the following categories of recipients:

  1. Internal Group Members and Departments

    Your information may be shared within the DAS Group across relevant branches, departments or affiliated entities to effectively deliver services or respond to your inquiries.

  2. Business Transactions

    In the event of a corporate merger, restructuring or sale of business assets, your personal data may be transferred as part of that transaction, subject to confidentiality agreements and applicable legal standards.

  3. Legal and Regulatory Requirements

    We may disclose personal data where legally obligated or entitled to do so for instance:

    • In compliance with court orders
    • For fraud prevention or investigation
    • For the enforcement of legal rights We may also exchange information with third parties to reduce credit risk and prevent fraud.
  4. Service Providers and Contractors

    We engage trusted third-party providers to support the delivery of our services. These providers may include (but are not limited to):

    Lettings-related services:

    • Tenant referencing agencies
    • Utility companies
    • Insurance providers
    • Property maintenance contractors
    • Gas and electrical safety providers
  5. Sales-related services:

    Marketing and Property Presentation:

    IT, System & Operational Support:

    These partners are under strict obligations to handle your data securely and use it only for the specific services they are contracted to provide. Once the service is complete, they are required to dispose of the data in line with GDPR compliance standards.

    If your sensitive personal data must be shared, we will always seek your explicit consent beforehand unless we are legally required to disclose it.

  6. Selected Third Parties (with your consent)
  7. Where you have given us permission, we may share your details with selected partners who offer services that may be of interest to you such as solicitors or financial advisors. You may withdraw this consent at any time.

International Data Transfers

In certain circumstances, we may transfer your personal data outside of the UK or the European Economic Area (EEA). These transfers will only occur where necessary and with appropriate safeguards in place to ensure your data remains protected.

We will rely on one or more of the following safeguards:

By submitting your personal data to us, you acknowledge and agree to this transfer, storage and processing arrangement, as described above.

How to Access & Control Your Data

At DAS Properties, we respect your rights under the General Data Protection Regulation (GDPR) and are committed to ensuring that you can access, update or manage your personal data easily and transparently.

We strive to keep your personal data accurate and up to date. If you wish to review or correct the information we hold about you, you can do so at any time by contacting us on info@daspropertiesinvest.co.uk

Right to Rectification

You have the right to request access to the personal data we hold about you, and where applicable, request that it be transferred to another organisation (data portability).

To submit this request, please contact us on info@daspropertiesinvest.co.uk. You may be required to provide valid proof of identity.

Please note: A reasonable fee may be charged if your request is deemed manifestly unfounded, repetitive or excessive.

Right to Erasure ("Right to be Forgotten") & Restriction of Processing

You may request that we erase your personal data or restrict the way it is processed. This may apply if, for example, the data is no longer needed for the original purpose or you withdraw consent.

To submit such a request, please contact us on info@daspropertiesinvest.co.uk, providing proof of identity where necessary.

Right to Object

You have the right to object to the use of your personal data for direct marketing purposes. You can opt out of promotional messages or marketing materials at any time by contacting the branch where you are registered.

Public Forums & Online Communities

If our website includes interactive features such as chat rooms, message boards or forums, please be aware that any information you choose to disclose in these areas becomes public. We encourage caution when sharing personal data in public forums, as we cannot control how third parties may use or collect this information.

Links to Third-Party Sites

Our website may contain links to external websites. Please note that we are not responsible for the privacy policies or practices of those third parties. We recommend reviewing the privacy policy of every site you visit.

Other Queries

If you have any other concerns or requests regarding your personal data, please reach out to us on info@daspropertiesinvest.co.uk

Other Important Privacy Information

At DAS Properties, we value transparency and welcome your feedback. If you have any questions, concerns or comments about this Privacy Policy or how your personal information is handled, we encourage you to get in touch.

Please direct your enquiries to us on info@daspropertiesinvest.co.uk

We are committed to maintaining high standards of data protection and will do our best to address your concerns promptly and professionally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or internal data protection practices. Any updates will be published on our website with a revised "Last Updated" date at the top of the page.

Where appropriate, we will notify you of significant changes via email or through a notice on our website especially if the updates affect how your personal data is processed or your rights under applicable laws.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data and to understand any changes that may impact you.