Located in the Royal Borough of Greenwich in southeast London, Woolwich is fast becoming one of London’s most desirable residential areas amongst the young crowd. Steeped in history, its cobbled streets and striking heritage architecture endow it with a distinct charm and the advent of the Elizabeth Line has proved a game-changer: Bond Street in 22 minutes and Canary Wharf in eight. It’s easy to appreciate why Woolwich is climbing the ladder of residential appeal amongst both investors and homeowners.
London Square is a development of 122 apartments across 14-storeys, offering excellent facilities including a concierge, co-working space and roof terrace. The apartments are an even mix of one and two bedrooms, tapping into the single working professionals and couples who make up the largest demographic of renters in Woolwich. There are six different types of apartments to choose from, and residents will enjoy views over the River Thames, Canary Wharf and Woolwich’s historic architecture.
Woolwich currently offers one of the best rental yields for property investors in London and London Square has been designed to maximise its rental appeal to young professionals, making it an attractive investment for investors looking to make their next or first London acquisition. Calculations by Dataloft, estimate the one-bed apartments at London Square to be on average 21% cheaper than other new build apartments within the same commute distance of Liverpool Street and Canary Wharf, showing the development’s solid potential for growth.
Woolwich was established as a Royal Dockyard in the early 1500s and became the location for the Royal Arsenal, now enjoying its modern incarnation as a vibrant cultural hub. Part of the borough of Royal Greenwich, it has undergone intense gentrification over the last decade and its preservation of its heritage architecture whilst developing as a modern neighbourhood is often hailed as one of the best regeneration schemes in London. In 2023 it was named by The Sunday Times as one of the best places to live.
The neighbourhood has developed a strong reputation for arts and culture, home to Woolwich Works an emerging destination for music, art and comedy, museums and the shopping and dining of Spray Street Quarter. Since it was identified as an Opportunity Area by the Major of London in 2004, house prices have grown by over 91%. And there is still plenty of opportunity for growth.
The Elizabeth Line has been yet another boon to growth, accelerating regeneration and further large-scale investment, topping £1billion from the private sector. Property prices in Woolwich are expected to grow by 19.4% between 2025-2029 (Savills, JLL), whilst apartment growth figures over the last decade have outperformed those in neighbouring boroughs by 49%.
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